Red Wing Shoes ~ #10 Direct Mail Package
Red Wing Shoes goal was to entice company service directors to set up a meeting with one of Red Wing Shoes local Industrial Sales Managers to discuss their HassleFree® Safety Footwear Programs with a " Give Us 15 Minutes. Get A FREE PAIR Of Boots" incentive.
Role: Working with writer and creative director, Steve Penn, and the client at Red WIng Shoes I acted as the sole art director and designer from concept to completion.
Envelope Front
Envelope Back
Letter Front
Letter Back
Tri-Fold Brochure ~ Cover
Tri-Fold Brochure ~ Gate Fold
Tri Fold Brochure ~ Insice Spread
Tri Fold Brochure ~ Back
Email
Email Results:
6,326 Delivered (tested against previous design: 6,333 delivered)
1,620 Opened (tested against previous design: 1,389 opened)
926 Unique Opens (tested against previous design: 791 Unique opens)
14.838 % opens (tested against previous design which received a 12.490 % opens)
4.27% clicks (tested against previous design which received a 2.748 % clicks)
